Brand Experience Director John Lyle picks up on us early on.
John Lyle is a Specialist Brand Experience Director and has been since way before it was cool to call things brands and talk about the experience they deliver. You can read his thoughts about SAMFARMER in full here
"I don’t much go in for personal grooming products, I’m not sure if it’s just because I’m quite cynical, or whether it’s because I don’t have much of a sense of smell. But this range which I came across the other day, has two really clever points going for it;
1. I was genuinely struggling to find out whether a shampoo style bottle contained shampoo or conditioner last week because I couldn’t read the miniscule words on the front of the pack. (SAMFARMER products are VERY clearly labelled - Ed)
2. It’s backed up by the research (Stereotyping and Gender segregation is naff and old fashioned - Ed)
I hope they do (succeed - Ed) because I love the fact that it’s such a small player up against such global business opposition."