"I wanted my children to learn that in order to make change, sometimes you have to create it yourself"
Sick of cutesy pink products being the only option for his teenage daughter, one father decided to do something about it. Now, the line of teen skin and haircare products he's created to combat gender stereotypes will be hitting stores in June.
It wasn't until Farmer’s daughter mentioned that she couldn't relate to the names and phrases on her beauty products that he began brainstorming. “When you become a dad, you become more passionate about certain things and I wanted my daughter to learn that in order to make change, sometimes you have to create it yourself,” says Farmer. “It was my responsibility to teach that to my kids.”
“All I’m doing is providing an alternative to the sexualized messages teens receive from the media,” says Farmer, who posted his own cell phone number on the company website because, as he writes, “I'm fed up with not knowing who is responsible for a product or faceless call centres.”
After a recent story about Farmer was published by the U.K.’s the Guardian, Twitter was abuzz with support for the company.
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