'Sam Farmer products make no elaborate, unsubstantiated claims and don't attempt to be down with the kids'
So infuriated was Farmer by the shameless sexual stereotyping, cheap scents and highly chemical formulas that he decided to design his own unisex products for young people.
The products make no elaborate, unsubstantiated claims. They're neither organic nor unscented (they smell subtly of white tea, which proved equally popular with boys and girls), and don't attempt to be down with the kids. I've had a teen boy and girl testing for the past month, and both are demanding top-ups. It's all fairly priced, from £4 for the very good, low-aluminium deodorant to £8 for a lovely, sulphate-free face wash.
You can read the full article in The Guardian here