So maybe we can ditch stereotypes altogether and just do what we do best
I got excited this week when I came across this article on the Guardian site about Sam Farmer toiletries – a new unisex brand that makes the whole conundrum look beautifully simple.
The simplicity of this approach is nothing short of a revelation. For anyone who’s ever read a copy brief with a growing sense of dread before trying, and failing, to ‘get into the teenage mindset’ (cringe), this is brilliant news. You don’t have to talk to teenagers like teenagers. You just have to be yourself, and talk to them like people. Who knew?
You can read the full article here