U.K. father Sam Farmer went back to school to learn how to make personal care products with one key ingredient: equality.
The Sam Farmer line offers gender neutral deodorant as well as face and body wash, shampoo, conditioner, and moisturizer. The white and solid-color packaging doesn’t come with masculine or feminine visual cues. As for scent, there's no sickly floral for girls or overpowering Axe-style odor for boys. Farmer's testing found that teen boys and girls both liked a white tea smell. And because parents don't want their kids washing up with harmful chemicals, Farmer aimed to create natural products.
He writes on the Sam Farmer website that “when selecting ingredients for the formulations, I'm focused on the cosmetic science not marketing misinformation.”
So far the products are only available through online retailer Space NK. A travel-size pouch of the entire line will set you back about £20, so they're pricier than many drugstore brands. Then again, getting away from gender stereotypes is priceless.
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